![]() ![]() At the Journal, we’re always trying to see who’s making the money, who’s gaining the market share, who’s cutting deals with whom. ![]() I used her story as a way of showing where things were going and sort of went from there.Įvery time you do a complex story like this you just need to follow the money. My story ended with the launch of Jessica’s jeans in big chains like Fashion Bug and Macy’s. ![]() Then, in 2005, I did a big page one story for the Journal about Jessica Simpson, who was doing her first jeans collection with Tarrant Apparel Group, and had just left her TV show. ![]() He was the real game changer, starting back in 1991. I had a chapter in there called “What Becomes a Legend Most? When Giorgio Armani Takes Hollywood,” where I started to document and explain the whole phenomenon of the red carpet, and how Armani was using movie stars and pop singers as billboards. It all started with my last book, The End of Fashion, which came out in 1999. Without giving away too much, what’s the premise of Hijacking the Runway ? In her hotly anticipated new book, Hijacking the Runway, veteran Wall Street Journal scoopmistress Teri Agins tackles the celebrity onslaught and what it means for fashion. ![]()
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